E-mail is the most easily accepted by the network marketing

Recently, the United States Ball State University's media design and precision marketing center conducted a study interesting. The study involved people used to receive, preferences, the role of different groups of people look at how the media and how to best tap the sales channels, and so on.


The researchers found that both the direct mail or e-mail marketing, to promote people to buy, far more than any other type of social network ads have been more convincing. The study showed that a key 18-34 year-olds are more likely to be e-mail marketing information.


This social network advertising is a terrible message. Social networks have been used to conduct a study of market segments, these markets include youth groups, college students, as well as "young housewife", but sales of consumer information and sometimes can not strike a sympathetic chord. In some cases, the social network advertising is actually imposed on the audience, the user will see it as a sales channel for violation of privacy; to our inbox, this is bad news. This is because research has shown that, spam can also take advantage of this tool for unscrupulous marketing.


The following is a response to the study of 5 types of people to make the findings:


Young housewives: 50% of the use of text messaging and social networks, but they are better able to respond to direct mail and e-mail marketing.


The retirement of consumers: 80% of them had the experience of shopping online, 94% of the people by e-mail marketing information and carried out the impact of the purchase.


Cable consumers: 20% subscribe to the marketing messages through the dissemination of information, at this point it is higher than any other group. However, they only want to be a customer service, dispute resolution channels, rather than to sell.


College Students: The study found that college students are very smart, they think e-mail is private channels of communication and text messaging and social networks should also be restricted marketing.


Young people: compared with other user groups, they prefer to use social networks. What surprises us is that they are most likely to choose marketing information by mail to shopping, followed by e-mail, text messaging is once again, and finally the social networking Web site.