To catch up with Google, Microsoft and Sun cooperation

In order to increase the flow of Internet search, Microsoft has old rival Sun Microsystems for help, Sun hopes for Microsoft to provide search marketing help.

According to the two companies announced Monday the agreement, Sun will promote users of Microsoft's IE browser toolbar, is when users download Sun Java software prompts the user. Some sites use Java software must be able to watch. Microsoft's IE toolbar has a Live Search query dialog box, and allows users to view the content of the MSN tool button.

Microsoft's Live Search group, senior director of Norton said: "We need to provide advertisers with more content." From the search market, Microsoft's search traffic ranking third with Google and Yahoo have a big gap. Microsoft has been trying to search for ways to improve the flow, and strive to change the unfavorable situation in the third.

Sun and Microsoft have in many ways been the fierce competition. Microsoft in the long-term anti-trust lawsuit, Sun was one of the most well-known opponent. In 2004, Sun patents through mediation and anti-monopoly Microsoft had nearly 20 billion dollars in compensation.

Sun and Microsoft did not disclose aspects of the new cooperation agreement the two sides of the duration and financial details. Sun is currently grappling difficult, the company's quarterly loss of 17 million.

The two sides in accordance with an agreement to install Java software, computer users can also get dialog MSN toolbar. Sun in the past with Yahoo and Google have the same agreement.

Microsoft abandoned its offer to buy Yahoo, Microsoft has vowed to invest its own search technology and not hesitate to spend money on the cost of the signing of the contract goal is to attract more users to use Microsoft's search. At present, the most influential of the contract is the beginning of January this year, Microsoft and Hewlett-Packard agreement. The agreement provides for the North American market in the Hewlett-Packard's PC sales will be pre-installed Microsoft's search engine. Hewlett-Packard computers are installed in the browser toolbar.

Microsoft executives said that Microsoft will focus on the browser toolbar and default configuration of the machine, because 35% of the search through the browser address bar, built-in search box and toolbar plug-in operation, while others Search through the service provider's page.